The Responsible Company: What We've Learned From Patagonia's First 40 Years
In The Responsible Company, published by Patagonia, Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of The Footprint Chronicles™ microsite on patagonia.com, draw on their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time.
Published by Patagonia, The Responsible Company shows companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust (and business) you’ll need by treating your workers, customers and communities with respect.
In The Responsible Company, published by Patagonia, Chouinard and Stanley recount how the company and its culture gained the confidence – step by step and misstep – to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart and as small as the corner bakery.